It’s all happening down at Seven Dials
With back-to-back pop-up shops, concept stores and brand activations from the biggest names in the fashion, beauty and lifestyle industries, it’s been a busy few months down at Carousel: Seven Dials.
Clarins launched a vegan skincare range with help from ASOS, Oral-B brought us the future of tooth brushing, Klarna did their first-ever immersive pop-up in the UK, Pikachu kicked off his career as a detective and the Gruffalo celebrated his 20th anniversary.
#NASTIESOUT - #CLARINSIN
Working with ASOS to promote their brand to a younger audience, Clarins chose our well-heeled Seven Dials retail space to launch their new vegan skincare range. And it worked… the products took centrestage in the shop window of Short’s Gardens with swathes of people queuing down the street to get a piece of the action.
AI POWERED TEETH CLEANING
In July, next level tooth brushing took over our Seven Dials Space. In a 3-day pop-up spectacle, Oral-B unveiled the most advanced toothbrush they’ve ever produced to the public: the GENIUS X.
The activation included a give-away of 100 Genius X toothbrushes which went nearly as fast as their hyper-speed bristles…
MEET THE GRUFFALO
Carousel Seven Dials also played host to the 20th anniversary of The Gruffalo book earlier this year with a week of immersive celebrations featuring arts and crafts, storytelling sessions, film screenings and a special guest appearance from The Gruffalo himself… turns out he does exist!
Watch the video.
KLARNA (THE 'PAY LATER PEOPLE')
In June, Swedish credit company Klarna held its first immersive pop-up in the UK with the aim of bringing the digital shopping experience to life – featuring a range of brands and products normally only available online. With neon lights, quirky displays and activities including a ‘play area’, gym classes and more, it was more than your average shopping experience. How is it the Scandis can make even finance cool?
To celebrate the launch of the latest Pokemon film featuring Pikachu and his new adventures as a detective… our Seven Dials space played host to a very yellow and very furry pop-up, offering everything from karaoke booths, arcade games and, naturally, cups of Pikachu-flavoured (well actually, Turmeric) Latte.
Totalling just over 2,000 sq. ft. of high-footfall, high-visibility retail and event space, the third addition to the Carousel family is located right in the heart of Seven Dials, one of London’s busiest and buzziest shopping districts, home to flagship stores from cutting brands such as Nike, Benefit, Sonos and Superga.
Attracting 32 million visitors a year from over 80 different countries, this vibrant central London neighbourhood is the perfect location for making some serious noise, whether it’s a brand activation, concept store, product launch or pop-up shop that you’re planning.
Get in touch if you have something suitably awesome in the pipeline.