“Oh help! Oh no! It’s a gruffalo…”

Celebrating 20 years of the world’s favourite monster at Seven Dials

Our friends at C&IB and Magic Light Pictures wanted to make a splash for the 20th anniversary of Julia Donaldson and Alex Scheffler’s iconic children’s favourite, The Gruffalo, so naturally, they got in touch with us…

They chose our Seven Dials space for a week of immersive celebrations featuring arts and crafts, storytelling sessions, free film screenings and special appearances from the Gruffalo throughout the day.

They even made a pretty neat video of the whole thing which we wanted to share with you. Enjoy!

“All was quiet in the deep dark wood; the mouse found a nut and the nut was good.”